Welcome!
About Me
Hello! My name's Sarah and I specialize in corporate communications, marketing, and brand development.
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My strong background in luxury hospitality operations and communication management (B2B and B2C) has provided me with diverse and transferable skills, made me highly adaptable to fast-pace environments and challenges, and has inspired me to make a positive impact in the community.
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I am a graduate from the University of North Florida (UNF) with a master's degree in Communication Management with a concentration in business. Before attending UNF, I graduated from Florida State University (FSU) with a degree in Global Club Management and Leadership.
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I hope you enjoy learning more about my experience!
Education
University of North Florida (UNF)
Master of Science: Communication Management (business concentration)
Florida State University (FSU)
Bachelor of Science: Global Club Management and Leadership (hospitality management)
Platforms
InDesign, Dynamics CRM, Microsoft Office Suite, Google Analytics, Sprout Social, Canva, Asana, Trello, Instagram, Facebook, LinkedIn, Benevity, SharePoint, Airtable
Proficiencies
Content creation, data analysis, project and operations management, sales, leadership, crisis management, B2B and B2C communications, public speaking,
training and development
Current Role
The Haskell Company
Marketing Specialist II | Jacksonville, FL
Manage multiple deadlines by simultaneously writing and editing proposal responses ($35 million - $180 million) and developing marketing campaigns from conception to completion
Contribute to the end-to-end planning and execution of conferences by organizing itineraries, booth setup, speaker presentations, and promotional giveaways
Conceptualize and create marketing collateral for community events (4,000+ attendees) and client meetings including flyers, Ceros pages, foam boards, booth slideshows, and brochures
Design pitch decks and coach colleagues for proposal interviews by developing informative talking points and presentations
Employment History
Dun & Bradstreet
Corporate Communications Analyst | Jacksonville, FL
Internal & External Communications
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Communications: Support major product launches and business initiatives by writing and editing scripts, SOPs, yearly reports, intranet articles, newsletters, employee communications, digital signage, presentations, and press releases
Social Media: Create, schedule, and monitor 6 channels (4 external and 2 internal) by collaborating with the brand team and global colleagues
Photo and Video Production: Assist in shoots for internal/external advertising and marketing by scouting locations, setting up equipment, testing lighting, and operating the teleprompter
Project Management: Develop, coordinate, and manage logistics for events of 200+ attendees, platform migrations, and employee engagement programs
Data Analysis
Create more effective and engaging communications strategies internally and across social media channels by researching, auditing and developing facts sheets, RFPs, custom reports and YoY comparisons
Increase engagement (45%), post clicks (48%), average daily reach per page (17%) and other metrics across internal and external platforms
Diversity, Equity, and Inclusion (DEI)
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Collaborate with senior management and C-suite executives to produce Employee Resource Group (ERG) toolkit
Encourage DEI efforts by assisting in employee resource group development and awareness
Corporate Social Responsibility (CSR)
Enhance our corporate social responsibility program by creating donation and volunteer opportunities
Increase employee involvement by amplifying community impact opportunities internally and externally
Co-led the integration of ~700 team members onto the charitable donation platform
Co-led our World Cleanup Day initiative to include 335 team member volunteers across 6 countries to clean-up 134 bags of waste
Community Involvement
2024 Northeast Florida Builders Association (NEFBA) Emerging Leader
February 2024 - Present
Engage in monthly sessions led by industry professionals to gain knowledge in various skills, including time management, communication, marketing, personal branding, financing, and budgeting
Better understand the building and development industry from leaders in the field by going on site visits and hands-on programming
NextUp JAX - Membership & Communications Chair
January 2023 - Present
Grow the organization's brand recognition and membership by advising the JAX Chamber’s young professional group on internal/external communications to enhance member experience
Facilitate strong partnerships within the Jacksonville area by negotiating deals and managing relationships with external vendors
Ensure continuous member engagement by collecting and expressing membership feedback
to the boardDrive lead generation efforts by strategizing pre- and post-event communications to increase membership conversion
UNF Swisher Cohort for Underrepresented Entrepreneurs
Entrepreneur/Finalist (2021)
​Participated in the cohort by forming a public/private luxury hotel concept, conducting research, and working with industry professionals to create a business plan and pitch deck
Collaborated with cohort leaders to help further develop the program
Placed 4th in the shark tank competition
Garnet and Gold Key
Member (2018 - 2019)
​Created a better community by networking with FSU’s elite leaders to implement campus-wide initiatives
Oldest and most respected leadership honorary society at FSU (one of 41 Spring inductees)
Inductees chosen based on outstanding academic achievement, diversified leadership, service, and loyalty
Club Management Association of America
Vice President (2018)
Member (2016 - 2019)
Organized and executed multiple member events with industry professionals including conference travel logistics, summits, and guest speakers
Led the organization to be awarded 2019 Student Chapter of the Year
Arranged, sourced, and implemented décor for opening night of the CMAA World Conference (2016)
Panhellenic Association
Recruitment Counselor (2018)
Member (2016 - 2019)
Increased retention rate 15% by reconstructing campus-wide recruitment process
Designed process logistics across 17 organizations to develop FSU's Formal Recruitment experience for 1,600 women
Trained in verbal and non-verbal communication interpretation, relationship building, and sales techniques
Volunteer Initiatives
World Cleanup Day
Global - America, United Kingdom, Switzerland, Bosnia & Herzegovina, India and China
Co-led World Cleanup Day initiative to include 335 team member volunteers across 6 countries to clean-up 134 bags of garbage
Co-organized Jacksonville beach clean up for 23 volunteers
American Heart Association
Jacksonville, FL
Acted as a team Ambassador by creating communications and helping team members sign up to walk at the 2022 First Coast Heart Walk
The team helped raise over $50,000
Best Buddies
Tallahassee, FL
Mentored Buddies in academic and social skills to advance confidence
Helped develop life-long relationships between collegiate members and Buddies by ensuring trust, growth, and volunteer opportunities
Meals on Wheels
Tallahassee, FL
Partnered with the Alpha Gamma Delta Foundation to fundraise and donate meals to those who were food insecure
Down Syndrome Association of Jacksonville
Jacksonville, FL
Coached soccer to encourage and develop communication skills
Helped create and generate funding for the 16th Annual Buddy Walk
FSU Career Expo
Tallahassee, FL
Served as liaison between The Dedman School of Hospitality and corporate recruiters
Provided VIP service and logistical help for employers during their visit
North Florida School of Special Education
Jacksonville, FL
Executed special events and recreation activities for children to raise money for the organization
The Big Event Tallahassee
Tallahassee, FL
Assisted The Red Cross by cleaning, organizing facilities, and running a food drive
Honors and Achievements
Honors
2024 NEFBA Emerging Leader
Northeast Florida Builders Association
Engage in monthly sessions led by industry professionals to gain knowledge in various skills, including time management, communication, marketing, personal branding, financing, and budgeting
Better understand the building and development industry from leaders in the field by going on site visits and hands-on programming
2023 Florida Diversity Council Panelist
Chosen to speak as a panelist at Florida Diversity Council's Employee Resource Group (ERG) Summit
Topics included creating an inclusive work environment, how to be an ally, challenges and achievements companies have faced with ERG development, and how to enhance diversity, equity, inclusion and belonging (DEIB)
2023 Rising Star
Awarded by Dun & Bradstreet's Women in Support of Empowerment/Equality/Excellence Employee Resource Group
One of the first-ever inductees
Chosen based on leadership qualities and company impact
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Garnet and Gold Scholar Society
Inductees chosen based on GPA, involvement, international experience, internships, leadership, research, and service
One of 58 inductees campus wide
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Iris D. Larson Hospitality
Awarded through Visit Florida
Recognizes hospitality/tourism industry professionals who exemplify the qualities of selfless spirit of service and leadership in their work experience
Scholarships
2019 Princess Cruises ASTA
Joe Perdue
Camille Farr
CMAA World Conference
James Brock
John Carnaghi
International Club and Suppliers
Dedman Endowment in Hospitality
